How to Start a Hair Business in Nigeria (Step-by-Step Guide)

The hair business in Nigeria is booming. Women and even men spend thousands of naira monthly on wigs, weaves, extensions, and hair care products. If you’re looking for a profitable business, selling hair is a smart move.

But how do you start?

This guide will show you step by step how to start a hair business in Nigeria—even if you have little capital.

Step 1: Choose Your Hair Business Model

There are different ways to make money in the hair business. You need to decide which one works best for you.

Here Are Your Options:

Selling Wigs & Hair Extensions – Import or source human hair, synthetic wigs, and bundles.
Hair Production & Branding – Customize and sell hair under your own brand name.
Wholesale Hair Supply – Sell hair in bulk to retailers and hair vendors.
Dropshipping Hair Business – Sell hair without keeping stock (work with suppliers).
Hair Salon & Styling Services – Offer hairstyling, wig installation, and treatments.

Example:

If you have ₦100,000 or less, dropshipping or selling as a retailer is a great option because you don’t need to buy large stock.

If you have ₦500,000+, you can import hair in bulk and sell at a higher profit.

Also Read : 7 Most Common Foods That Can Cause Food Poisoning (And How to Stay Safe)

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Step 2: Find a Reliable Hair Supplier

Your business success depends on the quality of your hair. Nigerian customers want soft, tangle-free, durable hair that lasts.

Where to Buy Hair:

Local Wholesalers – Markets like Balogun (Lagos) and Aba (Abia)
International Suppliers – Order from China, India, Vietnam, or Cambodia.
Online Wholesale Stores – Alibaba, Aliexpress, or private vendors on Instagram.

Pro Tips for Choosing a Good Supplier:

Check Reviews – Read feedback before buying any, some might not be good. You checking the feedback will save you a lot, some people will have purchased it before you, if they like it, you will see hate speech but if the product is good you’ll see good ( reviews ) reports
Request Hair Samples – Test quality before investing big money.
Start Small – Order in small quantities first.

Also Read : 9 Profitable Business Ideas in Nigeria (2025 Guide)

Step 3: Register Your Business & Pick a Name

To look professional, register your business with the Corporate Affairs Commission (CAC).

And to register your business is pretty simple. How ?

Pick a unique business name : For any kind of business name is important, this is what people will recognise you and introduce your business to those they know. CAC will ask you to summit your business name. Think of a unique name that make sense and represent your business well so you can stand out For example, “Luxury Hair by Amaka”.
Register your business as a sole proprietorship or Limited Liability Company (LLC).
Open a business bank account for easy transactions. Nigeria Banks accept anyone who have registered their business in CAC ( cooperate commission affairs) to open bank account that can receive huge money for business.

Estimated Cost: ₦20,000 – ₦50,000 for CAC registration.

Step 4: Set Up Your Branding & Packaging

Customers love premium-looking brands. Even if your hair is good, people won’t buy if your packaging looks cheap.

So to packaged your hair business to the extent they will all be interest to purchase from you and recommend their fellow love one’s.

You need :

Branding Essentials: Like

Professional Logo – Logo is what people will use to recognise your business, I believe that most hair you see is through the logo you identify the company. If you want to create logo there are different ways you can do it, you can design one on Canva or pay a graphic designer in your area or hire expert online like Fiverr.
Branded Hair Tags & Packaging – Custom labels make your hair business look premium.
Instagram & Social Media Handles – Choose a unique handle like @AmakaLuxuryHair.

Step 5: Set Your Pricing & Profit Margin

Your price should cover costs, delivery fees, and profits. So important to avoid shortages which can make you run out of capital and business.

Example Pricing for Hair Business in Nigeria:

Pro Tip: Always add at least 30-50% profit margin.

Offer different price ranges for students, working-class women, and luxury buyers.

Step 6: Market & Sell Your Hair Business

Now that you have your hair stock, it’s time to start selling!

Best Ways to Market Your Hair Business in Nigeria:

Instagram & TikTok Marketing – Post videos of your hair, show transformations, and use influencers.
WhatsApp Marketing – Build a WhatsApp catalog, join WhatsApp groups, and promote daily
Facebook & Instagram Ads – Run targeted ads to reach customers.
Referral Bonuses – Give ₦500–₦2,000 to customers who refer others.

Example Instagram Caption for a Hair Business:

” Ready to slay? Our premium Cambodian Deep Wave is back in stock! Soft, bouncy, and 100% tangle-free! DM now to order! ✨ #LuxuryHair #SlayWithConfidence”

Pro Tip: Use high-quality pictures and videos to attract buyers.

Note : In the starting if you are promoting your business in social media platforms, you’re not going to quickly see buyer on time which can make you want to give up.

You should not because you’re in the loosing side, instead, you should post consistently, it will get to a day people will start recognising and start to patronize you.

You can also run social media ads to get more audience on time, you’re going to be charged.

Step 7: Offer Easy Payment & Delivery Options

Customers will only buy if your payment process is simple and trustworthy.

Payment Methods to Accept:

Bank Transfers
Paystack or Flutterwave for Online Payments
Cash on Delivery (COD) for Trusted Customers

Delivery Options in Nigeria:

GIG Logistics – Nationwide delivery.
Jumia Logistics – Great for e-commerce orders.
Local Dispatch Riders – For same-day delivery in Lagos, Abuja, and Port Harcourt.

Pro Tip: Always confirm payment before shipping to avoid scams.

Step 8: Grow & Scale Your Business

Once you start making sales, scale your business to increase profits.

How to Expand Your Hair Business in Nigeria:

Import in Larger Quantities – The more hair you buy, the cheaper it is.
Start a Hair Vendor Training Program – Teach others how to sell hair. Most Nigeria girls are interested to learn how to start hair business, create WhatsApp group invite them to join your premium class with cash. Ensure that the free class have value so that they can be interested to join the premium class. But most important of all, don’t scam anyone.
Create an Online Store – Sell through a website instead of just social media.
Launch a Wig-Making Service – Sell custom wigs for extra income.

Frequently Asked Questions (FAQs)

1. How much do I need to start a hair business in Nigeria?

Dropshipping Model: ₦50,000 – ₦100,000
Retailing Small Quantities: ₦150,000 – ₦300,000
Wholesale & Importing: ₦500,000 – ₦1 million+

2. Where can I buy cheap human hair in Nigeria?

Balogun Market (Lagos)
Ariaria Market (Aba)
Direct Import from China, Vietnam, India

3. How do I attract more customers to my hair business?

Run Facebook & Instagram ads targeting Nigerian women.
Use influencer marketing (pay Instagram & TikTok influencers).
Offer discounts & referral programs to encourage word-of-mouth sales.

Final Thoughts

Starting a hair business in Nigeria is one of the most profitable businesses right now. But success requires the right strategy.

Here’s a quick recap of what you need to do:

Step 1: Pick Your Business Model (Retail, Wholesale, Dropshipping)
Step 2: Find a Reliable Hair Supplier
Step 3: Register Your Business (CAC) & Pick a Name
Step 4: Create Branding & Packaging
Step 5: Set Competitive Pricing & Profit Margins
Step 6: Market on Social Media (Instagram, TikTok, WhatsApp)
Step 7: Offer Easy Payment & Delivery
Step 8: Scale Your Business (Expand, Train Vendors, Launch a Website)

If you follow these steps, your hair business will grow fast.

Got questions? Drop a comment below!

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