How to Make Money on Social Media in Nigeria (2025 Guide)
Social media is no longer just for entertainment—it’s a powerful tool for making money. In Nigeria, thousands of people earn from platforms like Facebook, Instagram, TikTok, Twitter (X), YouTube, and WhatsApp. Whether you’re a student, entrepreneur, or job seeker, you can turn your social media presence into a profitable business.
But here’s the thing: Most people fail because they don’t know the right strategies.
That’s why in this guide, I’ll show you 10 proven ways to make money on social media in Nigeria—with step-by-step strategies to start and scale.
Let’s get started.
1. Become a Social Media Influencer
If you can grow an audience, you can monetize your influence. Brands in Nigeria are actively looking for influencers to promote their products.
How It Works:
- Pick a niche : There are different niche we have that you can do, like e.g., fashion, tech, fitness, comedy, or lifestyle. After you have choose a niche to do, create valuable and engaging content to attract followers.
- Grow your followers and engagement. So important.
- Reach out to brands or join influencer marketing platforms.
- Get paid to promote products or services.
Example: Nigerian influencers like Sydney Talker, Tomiwa Rodia, and Enioluwa make millions promoting brands on Instagram and TikTok.
Pro Tip: Focus on engagement, not just followers. Brands prefer influencers with high interaction rates over those with fake followers. Imagine, you meet social media influencers who have 10 millions followers that you want to promote your products, when you check their comments section, you only see their post with ten comments and two share, will you continue to promote your products. I believe the answer is big NO.
2. Sell Digital Products (E-books, Courses, Templates)
Selling digital products is one of the easiest ways to make passive income on social media.
Here’s what you can sell:
E-books – Write about a topic you’re good at (e.g., “How to Start a Business in Nigeria”).
Online Courses – There are people around the world who are hungry to pay to learn skills, If you have unique skills like graphic design, forex trading, or baking, you can turn them to Course and sell them for a fix amount, anyone who is interested will purchase it.
Templates – Sell CV templates, business plan templates, or social media post designs.
How to Start:
Create your digital product.
Promote it on social media with engaging content.
Use WhatsApp, Instagram DMs, or a website to receive payments.
Pro Tip: Use a platform like Paystack, Flutterwave, or Selar to sell digital products in Nigeria easily.
Also Read :
How To Create Ebook And Make Money
How To Promote On WhatsApp
How To Promote on Instagram
3. Start Affiliate Marketing (Earn Commissions for Referrals)
Affiliate marketing is one of the easiest ways to make money on social media without creating your own products.
How It Works:
You promote other people’s products using a unique referral link.
When someone buys through your link, you earn a commission. So simple.
Where to Start:
Join affiliate programs like Jumia Affiliate, Konga Affiliate, or Amazon Associates.
Share product links on Facebook, Instagram, Twitter, and WhatsApp groups.
Create TikTok, Instagram Reels, or blog posts reviewing the products.
Example: A Nigerian influencer made over ₦500,000/month just by promoting gadgets on his TikTok and dropping his affiliate links.
Pro Tip: Focus on high-demand products like electronics, fashion, and digital courses for better commissions.
4. Make Money from YouTube (Monetize Your Videos)
YouTube is the best platform for long-term earnings. Once your videos gain traction, you can earn for years. Thousands of people that already create YouTube channels and earnig lucrative figure. So.
How to Make Money on YouTube in Nigeria:
YouTube Ad Revenue – Get paid for ads on your videos (you need 1,000 subscribers + 4,000 watch hours). If you are quiet this requirement to start any money immediately whenever anyone plays video.
Brand Deals – Companies pay you to promote their products. Some pays from ₦100,000 to 1,000,000 depending on the number of views and the subscriber you have in your channel.
Affiliate Links – Share product links in your video description.
This is example, of a YouTuber that is promoting affiliate products in his YouTube description.
[ picture of YouTube description]
Whosoever that click the links and purchase the products the owner of the YouTuber channel will earn commission according to the amount the company have agreed to pay for every single sales.
YouTube Memberships – Fans pay a monthly fee for exclusive content.
Example: Nigerian YouTubers like Mark Angel Comedy and Tayo Aina make millions from YouTube ad revenue.
Pro Tip: Create educational, entertainment, or review videos—these attract more views and subscribers.
5. Offer Social Media Management Services
Businesses are looking for people to manage their social media pages. If you’re good at creating content, handling customer messages, and growing accounts, this is a high-income skill.
How to Get Started:
- Learn how to grow Instagram, Facebook, and Twitter pages.
- Create a portfolio (show your past work or grow your own page as proof).
- Offer your services on social media and job platforms like Upwork, Fiverr, or Nairaland.
Example: A Nigerian freelancer charges ₦100,000/month per client to manage Instagram and Twitter accounts.
Pro Tip: Specialize in Instagram growth or Facebook ads—businesses pay higher for these services.
6. Start Dropshipping (Sell Products Without Buying Stock)
Dropshipping allows you to sell products online without holding inventory.
How It Works:
- Find a supplier in Nigeria (e.g., WhatsApp vendors, Alibaba, or local wholesalers).
- Post product pictures/videos on Instagram, TikTok, or WhatsApp.
- When someone orders, buy from the supplier and ship directly to the customer.
- Keep the profit difference.
Example: Some Nigerian dropshippers make ₦50,000 – ₦500,000/month selling shoes, watches, and gadgets.
Pro Tip: Use TikTok and Instagram Reels to showcase products—it drives more sales than just pictures.
7. Make Money with TikTok Creator Fund & Gifts
If you love making videos, TikTok can pay you through their monetization programs.
Ways to Make Money on TikTok in Nigeria:
TikTok Creator Fund – Get paid for your views (only available in some regions).
Live Gifts – Viewers send you virtual gifts, which you convert into cash
Brand Sponsorships – Companies pay you to feature their products.
Example: Nigerian TikTokers like SoftMadeIt earn millions from live gifts and brand deals.
Pro Tip: Focus on trending challenges and entertaining content—this helps you go viral faster.
8. Make Money with Facebook Reels & Monetization
Facebook now allows content creators to earn from short videos (Reels).
How It Works:
- Create engaging short videos (entertainment, tutorials, or motivation). To attract followers and view’s make sure you plan your video well before uploading them, also post video constantly to keep your viewers engaged. If you want to always post video constantly in your Reels channel, you should create content calendar plan and stick to it.
- Get 1,000+ followers & 600,000 minutes watched to qualify for monetization.
- Earn money from Facebook ad revenue.
Example: Some Nigerian creators make ₦100,000+ per month just from Facebook Reels monetization.
Pro Tip: Repurpose TikTok videos for Facebook Reels to maximize earnings.
9. Sell Private Memberships or Subscriptions
If you have exclusive content, you can sell access to a private group or subscription plan.
How It Works:
- Create a Telegram, WhatsApp, or Facebook VIP group.
- Charge a monthly fee for exclusive tips, mentorship, or entertainment.
- Promote the group on Instagram, Twitter, or YouTube to get followers. Ensure that you do not spam this social media platforms to avoid your account banned. To be at the safe side post about 3 to 4 time a day on social media. ( share links 3 to 4 time a day )
Example: Forex traders and business coaches in Nigeria charge ₦5,000 – ₦50,000/month for private membership groups.
Pro Tip: Offer a free trial to attract more members.
10. Become a Freelancer & Get Clients Through Social Media
If you have a skill like graphic design, video editing, writing, or programming, social media is a goldmine for finding clients.
How to Get Started:
- Showcase your work on Instagram, Twitter, and LinkedIn. Make sure that the picture are quality so people can see your work. Smartphone like iPhone can take good picture.
- Offer free samples to attract your first clients.
- Use hashtags like #HireMe #FreelancerInNigeria.
Example: Some Nigerian freelancers make ₦200,000+ per month just from Twitter referrals.
Pro Tip: Consistently post your work and testimonials—it builds credibility.
Final Thoughts
Social media in Nigeria is more than just fun—it’s a business opportunity.
Pick one or two strategies from this list and start implementing them today.
Now, over to you: Which method are you going to try first? Let me know in the comments!
